Before diving into the importance of marking emails as important, let’s briefly understand the concept of email deliverability. Email deliverability refers to the ability of your emails to successfully reach your recipients’ inboxes rather than being flagged as spam or…
Today I want to share the results of an investigation I’ve been conducting into deliverability for alternate domain extensions which I started back in January. Let’s start with a few definitions to help you understand better. What’s a domain extension?…
Email marketing has long been a powerful tool for businesses to connect with their audience and drive engagement. However, even with a well-crafted email marketing strategy, your efforts may fall short if your emails don’t reach the intended recipients. This…
In the world of email communication, ensuring the authenticity and integrity of messages is crucial. One method that helps achieve this is by implementing DomainKeys Identified Mail (DKIM) records. DKIM records play a significant role in email authentication, preventing email…
Email has become an integral part of our lives, whether it’s for personal communication or business purposes. However, with the increasing volume of unwanted and unsolicited emails, email providers have implemented spam filters to protect users from the deluge of…
In today’s digital age, email has become an integral part of our personal and professional lives. Whether it’s for communication, marketing, or customer engagement, sending emails is a crucial aspect of any business. However, ensuring that your emails reach the…
You did your homework. You set up all your email cadences, you have a plan in place. You may even have email marketing benchmarks and metrics to meet. There’s just one problem: none of your mail is going through to…
Are you tired of sending emails from your Godaddy account only to find out they are landing in your recipient’s spam folder? This is a common issue that can negatively impact your email marketing campaigns or hinder communication with clients.…
Are you tired of sending emails that never get opened? Do you struggle to get people to engage with your email content? If so, you’re not alone. Many businesses face the same challenges when it comes to email marketing. However,…
Email marketing is an essential component of any digital marketing strategy. However, the success of your email campaigns depends on your ability to reach your subscribers. If your emails are not getting delivered, then your efforts are wasted. This is…
Abandoned carts are a common problem for online retailers. It’s estimated that up to 70% of shoppers abandon their carts before completing a purchase. Klaviyo is a powerful email marketing platform that can help you create an effective abandoned cart…
As a business owner or marketer, you are probably aware of the importance of email marketing. It is an effective way to reach out to potential and existing customers, promote your products or services, and build brand awareness. However, did…
If you’re an email sender, you’re likely aware of the importance of email authentication. SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) are two common authentication methods that help protect against email spoofing and phishing attacks. However, even with…
Email marketing is a powerful tool that can help businesses build brand awareness, promote products or services, and drive sales. However, if your emails are not being delivered to your subscribers’ inboxes, your efforts will be wasted. Email list segmentation…
Email has become a crucial tool for communication in today’s business world. However, email deliverability remains a challenge for many companies. One of the ways to improve email deliverability is through Sender Policy Framework (SPF). In this article, we will…
Email marketing is a powerful tool for reaching out to your customers and generating leads. However, if your emails aren’t getting delivered to your subscribers’ inboxes, your efforts will be in vain. One of the most critical factors in email…
If you’re running an email marketing campaign, one of the most important things you can do is keep your email list healthy. This means regularly identifying and removing inactive subscribers. Not only will this improve your deliverability and open rates,…
Email has become an essential tool for business communication, making it necessary to ensure that email delivery is reliable and secure. One way to achieve this is through Domain-based Message Authentication, Reporting & Conformance (DMARC). DMARC is a protocol that…
As an email marketer, you must ensure your emails are delivered to your subscribers’ inboxes. Email service providers (ESPs) use different authentication methods to identify the email sender and prevent spam. One such authentication method is the Sender Policy Framework…
If you have email hosted with GoDaddy and experiencing the frustrating issue of emails ending up in your recipient’s spam folder, we’re here to help. This issue can negatively impact your business or personal communication, as important emails may not…
Gmail is one of the most widely used email platforms in the world. However, even the best-designed email campaigns can end up in the spam folder, leaving your messages unread and unnoticed. This can be frustrating and detrimental to your…
Sender reputation and Sender Score are not very well understood, so I thought I’d shed some light on this important topic. Your sender reputation is a measure of the quality of your IP address or domain, and it’s used by email service…
When your emails end up in the spam folder, they are unlikely to be seen by your intended recipients which can lead to lower open and click-through rates, and ultimately, reduced revenue for your business. In this post, I cover…
Phishing attacks are one of the most common and dangerous cyber threats facing businesses and individuals today. These social engineering attacks trick victims into revealing sensitive information or installing malware through deceptive email messages. The consequences can be severe, from…