Your Guide to Email Blocklists

Your Guide to Email Blocklists

You did your homework. You set up all your email cadences, you have a plan in place. You may even have email marketing benchmarks and metrics to meet. There’s just one problem: none of your mail is going through to…

The Ultimate Guide to Email List Cleaning

The Ultimate Guide to Email List Cleaning

Email marketing is an essential component of any digital marketing strategy. However, the success of your email campaigns depends on your ability to reach your subscribers. If your emails are not getting delivered, then your efforts are wasted. This is…

DMARC Compliance Explained

DMARC Compliance Explained

Email has become an essential tool for business communication, making it necessary to ensure that email delivery is reliable and secure. One way to achieve this is through Domain-based Message Authentication, Reporting & Conformance (DMARC). DMARC is a protocol that…

How to Setup an SPF Record for Your Domain

How to Setup an SPF Record for Your Domain

As an email marketer, you must ensure your emails are delivered to your subscribers’ inboxes. Email service providers (ESPs) use different authentication methods to identify the email sender and prevent spam. One such authentication method is the Sender Policy Framework…